Gender discrimination kit is a communication method to create awareness about this issue that many women –and some men, suffer from in the region. Since my target are sexist people in Qatar or the region that shares the same mindset, I wanted to create an object that would reach to different people and would be accessible and easily understood by different age groups and gender.
Medicine is something that we take to cure a disease, and this is how i see the issue, an illogical disease that people choose to have. This approach is a mixture of shock and irony, the shock part is that it looks like regular medicine, but it tells people that it would cure certain ideas they have. it’s also ironic because it isn’t a real medicine and talks about an issue that isn’t considered a serious physical disease but it’s a metaphor to show how serious the issue is, and how it’s something that needs to be cured.