Visual Narrative | Process 1

Leon the professional is an action, crime, thriller and drama movie.

Key concepts:

  • actual age vs. mental age
  • age difference friendship
  • personal values


The movie has a few elements that are know to fans such as the milk, the plant, Mathilda’s choker, the round glasses and Stan’s drugs

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These elements would be great for people who know the movie well, and can be elements for a poetic poster targeting the fans.

I’ve decided to use some of these elements for poetic and persuasive poster sketches.

From left to right:

The first one is more persuasive to action/thriller fans, it doesn’t give much information but it shows a major part of the movie that affects Mathilda.

The middle one shows a female in an action role, which is something that many people are demanding from the film industry. this attracts people who would like to see more female characters as lead roles.

The last one is something that i created for online fans. Since the movie is part of pop culture, I decided to make a design that reflects recent online trends of a certain style of edits popular on tumblr. I adapted the style into a movie poster using the plant as the main element.



Visual Narrative | Process 1

Design Form: Demystifying the mainstream . Final Photos

Gender discrimination kit is a communication method to create awareness about this issue that many women –and some men, suffer from in the region. Since my target are sexist people in Qatar or the region that shares the same mindset, I wanted to create an object that would reach to different people and would be accessible and easily understood by different age groups and gender.

Medicine is something that we take to cure a disease, and this is how i see the issue, an illogical disease that people choose to have. This approach is a mixture of shock and irony, the shock part is that it looks like regular medicine, but it tells people that it would cure certain ideas they have. it’s also ironic because it isn’t a real medicine and talks about an issue that isn’t considered a serious physical disease but it’s a metaphor to show how serious the issue is, and how it’s something that needs to be cured.


Design Form: Demystifying the mainstream . Final Photos

IMG II: Maps process & final

I did most of the first prototypes on a black background because I liked how it made everything look minimal and eliminates all the colors of the little signs.

I wanted the text to be vertical because it takes less space since most of the places overlap.



I tried removing the outline of the city because it made it look like the usual maps for directions, so i did some colored lines in the back to show the outline without really using a line around the city.

I also felt that the middle part is very empty, so instead of just pointing out the locations of the maps, i wanted the map to be personal to me somehow. So I used lines to illustrate how frequently  I visit the cafe. For this map, the more lines towards a cafe means i visit it the most.



it seemed like the background lines didn’t work and were just distracting, so i removed them and did a city outline but dotted and thin to make it barely visible.

as for the lines I felt doing a lot of lines for one location is distracting, so I i did one line and used the the idea of thickness to illustrate frequency.



Some in the critique suggested that the colors are dark and don’t relate to coffee shops, so i decided to have a cream color that reminds me of late screen-shot-2017-01-25-at-1-28-12-pm


the dotted and curved lines for the cafes i visit less made some people confused, so I decided to stick with just straight lines and thickness.

This is the final form of the map.

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IMG II: Maps process & final

TYPE II: Pearl Puffs . Final Packaging Photos

Pear Puffs is an imaginary cereals brand made for a packaging project with the concept of sustainability and eco-friendly.

My packaging is focused on and how we can have less waste by using sturdy tin boxes instead of fragile paper to protect the cereals from going bad when exposed to air, and how we can use the tin box for other uses instead of throwing it away.

The concept of Pearl Puffs comes from the shape of cereals and the concept of locality. I wanted the brand to relate somehow to the region and chose an important element of the heritage.





TYPE II: Pearl Puffs . Final Packaging Photos

IMG: Map Process

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I showed these two maps for the critique. I did the first one without an outline for doha and instead I used green lines to show part of the outlines. just because I didn’t want the usual outlined map, so played around with this idea.

For the first map I connected lines to illustrate how often I visit the cafe, I thought it’s a nice idea at first but since many of the cafes are in one place, the lines collided and I think they’re not as clear to others. It looks very busy so I wanted to use the same idea but improve it.

For the second map i just pointed out the places and the length of the line shows how often i visit it. i thought it’s very simple  and needed something extra, that’s why i did the first map.


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In the critique they mentioned that the idea of connecting the cafes to my house and showing the frequency is a good idea so i used it but instead played with line width to illustrate it.

Also they mentioned that the dark colors could be changed because it gives the feeling of night, so i made a brighter map just to test out the colors. but i still prefer the dark map because of the minimalistic look of it.

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I played around with the data to create a map-less map just to see how the map would look if it was more abstract. But thin one looks like a chart rather than a map since it’s very organized. I feel like it doesn’t work as well as the previous ones.


IMG: Map Process

Type: Packaging Process

These are screenshots of the market research I conducted, and somehow I developed an interest in the packaging of bread.



I did some research on the materials to see what’s harmful and what’s not, I found some interesting facts that were against my opinion. Like i found out paper production is very harmful and using it would be against the idea of environmental friendly unless it can be reused.

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I was also thinking of sustainable packaging, I looked at some examples from the grocery store that would keep the goods safe and clean for a long time. I wanted to have the same idea for my packaging because a lot of products at my home spoil fast because of the bad packaging.


At first i wanted to create a packaging for bread, because the way 6 pieces of buns are packaged in the same bag is inconvenient. When i open the bag to have one  bun the rest are exposed to air. I always have to put them in a separate plastic box. I wanted a packaging that would let you use individual buns without ruining the rest of the buns. My idea was basically of a hexagon consisting of six triangle boxes each with a bun. The hexagon shape is so that it is nicely stackable on the shelf. The little triangle is so that you use one bun at a time without ruining the rest of the buns.


Then i changed my idea into cereals because i felt that using so much cardboard for the bread is a waste of materials, not environmental friendly and isn’t good for keeping the bread fresh for long.

The cereals would be cylinder boxes with a little piece that makes cereal pour nicely without making a mess.


Type: Packaging Process

IMG: Map Process

Phase #1

This is the document of the first research i did. My idea of maps was always of city or building maps, but after my research i found out different topics that were mapped in a non traditional way.


I was surprised when i found out some abstract maps that didn’t look like the normal maps around me, it was more interesting visually because of the different aethetic.


I had an idea of doing a 3d map, then photographing it and labeling it digitally, i thought it would look more interesting.



Phase #2

I decided on mapping the hidden and good cafes in Doha.

I created my first draft of sketches. I traced the outlines of doha and created some signs that represent certain things about the cafes such as the view/ambience, if they have a special blend, ratings, good dessert etc. These signs were very figurative and i didn’t like how my map would look with all these signs.


So i decided to keep them just in case i might use them for something else, and did more abstract signs based on colors.


I looked up some inspiration of maps that were more abstract because of the simplicity. Grayscale tones for me were the best option as the base of the map, and then add colors using the signs / circles.

I looked up some type online and i found some that i thought would look good for my map, unfortunately they’re not free so i’m trying to find something similar.

I don’t like having fancy type that looks too complicated, it distracts the viewer from the purpose of the map, type is supposed to be legible and makes it easier to get the information without distractions.



This is a prototype of what the map would look like. From previous experience with dark backgrounds, i might have trouble with the lines showing as print form. So this is something i have to consider.

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IMG: Map Process